Curated by a human who buys too many gadgets.
Trove, based in Rosenheim, Germany
How Trove started
Trove began in 2026 with a familiar frustration: searching for a genuinely good product and drowning in ten thousand near-identical listings, paid placements, and reviews that all sound the same. The things I actually ended up loving — the herb keeper that made supermarket basil survive a month, the jar opener I bought for my grandmother — I never found through a search box. I found them through people who had actually used them.
So I started keeping a list. Friends asked for it. The list became a spreadsheet, the spreadsheet became this site. Trove is that list, grown up: a small, opinionated catalog of products that solve a real problem well enough to recommend to someone I like.
What we stand for
Three rules shape everything on this site:
- Hand-picked, not scraped. Every product on Trove was chosen deliberately. There is no algorithm filling pages with whatever converts best, and no brand can pay to be listed.
- Fewer, better picks. We would rather list one great water bottle than thirty mediocre ones. If a category has nothing worth recommending, it stays empty.
- Honesty about how we earn. Trove is funded through affiliate links: if you buy something through our links, we may earn a small commission — at no extra cost to you. Commissions never decide what gets listed or how it's ranked. If a product stops being good, it gets removed, commission or not.
Why you can trust our picks
Before a product earns a spot on Trove, it has to clear a few hurdles:
- Cross-checked reviews. We read reviews across multiple shops and communities — not just the star rating, but the complaints. A pattern of "broke after two months" is disqualifying, however shiny the product page.
- Usefulness per euro. A pick has to be clearly better than the cheaper alternative, or clearly cheaper than the better one. Products that only look good unboxed don't make the cut.
- Would we replace it? The simplest test we know: if it broke tomorrow, would we buy it again? If the answer is no, it doesn't belong here.
We also correct our mistakes. If you bought something on our recommendation and it disappointed you, tell us — picks get re-evaluated and removed when they stop deserving their spot.